The Motivize fitness app receives UX/UI updates to further user engagement through new posting, messaging and challenge features. Vibrant graphics, progress tracking and accomplishment sharing add to the overall user experience.
Motivize, an established fitness app helping users achieve their fitness goals, wanted to increase user engagement by integrating messaging features. This case study focuses on user retention and attraction by creative message sharing, fitness challenges, and group message boards.
Problem
User engagement falls after a few weeks, as there are few ways to engage the user other than tracking workouts. The app lacks any messaging or sharing features to spark or sustain user engagement.
Solution
Several features were added to Motivize to address the problem
- Added a way to connect with friends directly from the homescreen
- Created groups for users to share topics of common interest
- Added challenges to make fitness goals even more motivating and engaging
- Allows users to share their achievements and promote camaraderie.
Prototypes
Prototype for MVP flow “Find and join a group”
Prototype for MVP flow “Add a friend”
Prototype for MVP flow “Invite to a challenge”
My role
- Project planning
- Competitive research
- Persona
- Low fidelity wireframes
- Visual design and style guide
- High fidelity wireframes
- Prototypes
- Usability testing